Alternative Clothing – as India emerged economically liberated into the 1990’s, the world of pale blue and white got boring. Mufti came in to rescue the Indian man from monotony, freeing his inner bold, giving voice to his expressive self. What started as an exploration of Kamal Khushlani’s youthful curiosity, has grown over 25 years, withstanding the tests of time, into a brand that promises to be the part of every Indian man’s wardrobe, refining his style; Mufti lives to inspire people to be Expressive.



Every Mufti product is driven by an intensity of design and manufacturing effort that offers unparalleled exclusivity, while our nationwide presence drives accessibility for all. Launched in 1998, under Credo brands Marketing Ltd., Mufti began its journey in MBOs across the country before opening the doors to its first Exclusive Brand Outlet (EBO) in 2006, in Mumbai, the place of its birth. Today Mufti is available across more than 1750 doors (379 EBOs, 1305 MBOs, and 89 Department Stores). We source and procure over 4 million units annually across India and International sourcing routes. Mufti’s offer caters to every mood and all moments in a man’s life through its lifestyle product mix across Authentic, Urban, Relaxed Casual, and Athleisure merchandise offer; spanning categories from Shirts, Jeans, Polos, T-Shirts, Sweatshirts, Sweaters, Outerwear, Blazers, Chinos, to Trousers.​